Africa’s sports betting market set to hit $3bn as 2025 draws to a close
Rising digital adoption and growing user engagement position the continent as a major hub for sports betting growth.
Ghana.- As 2025 draws to a close, Africa’s sports betting market is set to reach $3.08bn, highlighting its growing economic significance across the continent.
The sector is projected to expand at a 4 per cent compound annual growth rate (CAGR) through 2029, resulting in a projected market volume of $3.61bn by 2029, according to the Statista December 2025 market outlook report.
The report states: “User growth remains a key driver, with the number of users expected to amount to 27.5 million by 2029, while monetisation per participant is forecast at an average revenue per user (ARPU) of $149.02.”
Statista notes that “user penetration stands at 1.9 per cent in 2025″ and key markets driving this growth include Ghana, South Africa, Nigeria, Kenya, as well as emerging sports betting hubs across Northern and Southern Africa.
Analysts stated in the report that “the rise of mobile and live betting options is enhancing engagement and accessibility across African markets, making wagering more convenient and user centric”.
Southern Africa leads as betting booms
Southern Africa continues to lead the continent, while Northern Africa and emerging markets are showing growing interest in sports betting. In South Africa alone, sports betting revenue is projected to reach $768.6m in 2025, reflecting the country’s dominant role in the regional market.
From the South Africa sub forecast, the Statista report added: “User penetration is 5.4 per cent in 2025 and is expected to hit 5.6 per cent by 2029.”
Analysts further highlighted broader trends across Africa. “Passion for sports and expanding internet connectivity are creating fertile conditions for sustained growth in online sports betting demand. Mobile devices have become the primary means of accessing betting platforms, driving higher participation as smartphone penetration increases,” said the report.
While these figures are based on Statista data, year-end trends point to continued momentum into 2026, particularly as mobile betting adoption grows and major sporting events capture public attention. Analysts note that mobile-first platforms, localised sports partnerships and digital payment solutions will be crucial for operators seeking to capitalise on the market’s potential.
