Africa igaming market set to expand as InnovaPlay and Alea launch 17,000 casino games
Partnership delivers over 17,000 games, high-performing casino solutions and simplified integration for operators in Africa.
Kenya.- Africa is set to benefit from a new igaming expansion, as Malta-based igaming platform provider InnovaPlay, known for its modular casino solutions and industry partnerships, announces a collaboration with Alea, a leading casino game aggregator. Through this agreement, operators gain access to more than 17,000 casino games via a single, secure API, making it easier to deploy richer game lobbies while streamlining daily operations.
Africa is listed as one of the regions served by the collaboration, alongside Latin America, Europe and Asia. Operators in these regions will have access to Alea’s extensive game library through InnovaPlay’s platform, streamlining integration while expanding available content.
The alliance is set to extend its reach across the continent, with potential influence in key igaming markets such as Kenya, Nigeria and South Africa. InnovaPlay said: “Our joint efforts will unlock over 17,000 casino games and make the life of operators easier.”
Empowering operators with choice and flexibility
The deal builds on InnovaPlay’s broader strategy to empower operators with more options and control over their casino offerings. It also supports high-performing casino solutions, helping operators streamline operations and accelerate the launch of richer game lobbies.
Shaun Grech, Technical Director at InnovaPlay, said: “This partnership is a natural step to give operators more choice, flexibility and control over their casino offering.”
With this collaboration, operators across Africa and other regions can access Alea’s aggregated games through InnovaPlay’s platform, simplifying daily operations while broadening content offerings for their players.
