7777 gaming goes live with Premier Bet & Partners in key African markets
This strategic partnership brings 7777 gaming’s portfolio of over 150 titles to Premier Bet & Partners’ user base across more than 18 African countries.
Press release.- 7777 gaming has announced its official launch with Premier Bet & Partners, one of Africa’s largest and most influential gaming operators.
This strategic partnership brings 7777 gaming’s diverse portfolio of over 150 innovative and engaging titles to Premier Bet & Partners’ vast user base across more than 18 African countries, including Mali, Angola, Zimbabwe, Malawi, Cameroon, DR Congo, Tanzania, and Mozambique.
Players across the continent can now enjoy hit titles like Mayan Gold, Crazy 100 Bucks, Thracian Treasures, Lion Multi Roar, Plinko Party and Devil’s Deal Soul for Sale, along with many more games that blend rich storytelling, unique mechanics, and local relevance.
Larisa Karaboycheva, partnership manager at 7777 gaming, said: “We are excited to see our portfolio go live with such a well-established and widely recognised brand like Premier Bet & Partners. Africa is a high-potential market, and we believe our games will resonate well with the local audience thanks to their dynamic gameplay and mobile-first design. This partnership marks a significant step in our global expansion and underlines our commitment to delivering next-gen entertainment to emerging markets.”
Premier Bet & Partners, launched in 1997, has grown into a household name across Africa, offering a robust suite of gaming products including sports betting (pre-match and live), virtual sports, online casino games, lottery, and instant games. Known for its extensive market coverage and commitment to innovation, Premier Bet & Partners continues to enhance the player experience through strategic partnerships.
Karen Hope, COO at Premier Bet & Partners, said: “We are always looking for partners that bring added value to our players. 7777 gaming’s content offers a fresh and exciting experience that perfectly complements our portfolio. We are confident that their games will be a big hit across our markets.”
This partnership further cements 7777 gaming’s position as a rising force in the global gaming landscape as it continues to form strategic alliances with tier-one operators around the world.
