1xBet: “We see SiGMA Euro-Med as a strategically important step that fully matches our vision”

A company spokesperson spoke with Focus Gaming News about the company’s presence at the event.

Exclusive interview.- SiGMA Euro-Med 2025 was held in Malta from September 1 to 3, a major professional forum for the gambling industry. A 1xBet representative shared in an exclusive interview with Focus Gaming news the brand’s major plans, social initiatives, and profitable partnership opportunities through the 1xPartners program.

1xBet was the headline sponsor of SiGMA Euro-Med. How does this role reflect your brand’s vision for growth and influence within the European and Mediterranean iGaming markets?

We see partnership with SiGMA Euro-Med as a strategically important step that fully matches our vision for company growth and strengthening brand influence in European and Mediterranean markets. These regions are a priority for us, so we want to build stronger ties with key igaming players and expand our partner network.

What stood out for your company at the SiGMA Euro-Med 2025 summit?

This summit was important for us for several reasons. For the first time, Simon Westbury represented us as a strategic advisor. He spoke on the panel “No Suits, No Filters: The Real Talk from the Top.” The company also won the Best Casino Operator 2025 award at the prestigious SiGMA Euro-Med Awards. Another honour was a visit from Malta’s Prime Minister Robert Abela to our booth.

It was a busy exhibition that laid a strong foundation for future partnerships and opened new opportunities in key regions.

Can you tell us how your 1xPartners affiliate program fuels expansion in new regions, especially considering its reach across 150+ countries and attractive commissions?

The 1xPartners program is one of our key products that supports growth in new regions. We offer the best cooperation terms, including generous commissions for every player brought to the 1xBet platform, high conversion from sign-ups to deposits, and weekly payouts. At the same time, we adapt the product to local markets and carefully study player needs – this gives partners stable, high income, and helps us grow in the regions where we operate.

“The 1xPartners program is one of our key products that supports growth in new regions.”

With your platform reaching over 10 million users monthly and supporting 70 languages, what are the key technological innovations that differentiate 1xBet in such a competitive space?

We want to set industry trends and aim to offer our customers the most advanced digital solutions. Our team constantly improves the platform so that players and partners get the best user experience. For example, we recently updated the 1xPartners website design, simplified the sign-up process, and optimised the site for mobile use.

Additionally, we are implementing artificial intelligence technologies to enhance analytics and increase security. This allows us to offer personalised solutions and shape the future of the igaming industry.

“Our team constantly improves the platform so that players and partners get the best user experience.”

Beyond business objectives, 1xBet is known for its philanthropic initiatives via the SiGMA Foundation. How are CSR and social impact integrated into your strategy at events like SiGMA Euro-Med?

For us, it is essential not only to achieve business goals but also to make a positive impact on society. At SiGMA Euro-Med and other forums, we actively carry out our corporate social responsibility strategy.

A vivid example of our work is a joint project with the Wheelchair Cricket India Association, under which 1xBet provided 20 sports wheelchairs to para-athletes. We want everyone to have equal conditions to realise their potential.

Such initiatives strengthen the brand’s reputation on the global stage and reinforce its commitment to equality, inclusivity, and social responsibility. By championing the idea that sport should be accessible to everyone, we set a powerful example for the industry. Looking ahead, we remain dedicated to driving meaningful social initiatives that create lasting impact and inspire positive change worldwide.