1xBet: “We consider European market one of our key growth areas”
A company spokesperson shared with Focus Gaming News 1xBet’s expectations for SiGMA Central Europe.
Exclusive interview.- From November 3 to 6, SiGMA Central Europe, one of the most prestigious igaming exhibitions in the region, will be held in Rome. The event will host over 30,000 delegates and feature 550 speakers. A representative of the global betting company 1xBet shared the brand’s plans for the forum, outlined the core principles of its European strategy, and offered insights into how rapid technological development is shaping the industry.
SiGMA is a hub for innovation and networking. What will 1xBet be showcasing in Rome to stand out among operators and providers from such a competitive industry?
We are pleased to participate in SiGMA Central Europe. It reinforces 1xBet’s status as a leader in the igaming industry and highlights our focus on growth in the region. At the forum, we will showcase our betting platform, which has been delivering top-level service for over 18 years. Our company managers will present the opportunities offered by 1xBet – from a comprehensive sports betting line and a wide selection of games from top providers to a user-friendly interface and efficient customer support.
One of our key strengths is a flawless reputation, reinforced by collaborations with FC Barcelona, Paris Saint-Germain, Italy’s Serie A, FIBA, Volleyball World, CAF, and other globally recognised sports brands and organisations. It allows us to attract a massive audience to the platform and build strong brand loyalty.
We will also present unique collaboration opportunities through our 1xPartners program, which has been successfully operating since 2016. 1xBet affiliates can earn lifetime commissions of up to 50 per cent on each referred player, with registration-to-deposit conversion rates of up to 70 per cent, ensuring stable long-term income. For our partners’ convenience, all essential marketing tools are available, including a regularly updated library of promo materials and detailed online campaign statistics. Earning opportunities with 1xPartners are unlimited, and our most effective affiliates receive exclusive terms.
1xBet recently secured new partnerships and licensing expansions. What role does the European market play in your long-term growth strategy?
We consider the European market one of our key growth areas. It is dynamic and active, yet highly competitive. Such conditions create strong motivation to develop the industry as a whole and advance our brand in particular. We are signing new partnership agreements, striving to provide users with flawless service, and promoting responsible gaming principles to meet the expectations of both players and partners.
1xBet has been consistently recognised with several international awards this year. How do these achievements influence the company’s commercial strategy and plans for the years ahead?
International awards and recognition from the professional community confirm that we are moving in the right direction. We have received accolades in strategically important regions – Europe, Latin America, Asia, and Africa. These achievements strengthen our reputation as a reliable and proactive player in the global market.
1xPartners has been described as an integral part of 1xBet’s long-term business strategy. How is the affiliate programme evolving to adapt to the demands of different regions and partners worldwide?
1xPartners is a global ecosystem connecting participants from over 150 countries. The product is available in 73 languages and supports more than 250 payment methods, including local payment systems, making the program as convenient and versatile as possible.
Our team adapts to the specifics of each region, creating localised landing pages and exclusive creatives. This approach allows affiliates to effectively engage their audience and generate stable income. Our long-term strategy is built on flexibility and a deep understanding of both partners’ and players’ needs.
“Our team adapts to the specifics of each region, creating localised landing pages and exclusive creatives.”
Technology in igaming is evolving rapidly, with AI, blockchain, and immersive experiences like AR/VR shaping the industry. How does 1xBet stay ahead of these trends and apply them to remain competitive while meeting the expectations of a new generation of players?
We are continuously improving our platform and actively implementing solutions based on artificial intelligence and big data. These tools allow us to better understand user behaviour and enhance service quality. One of our key priorities is personalisation: we develop systems that tailor the betting line to each player’s interests based on their activity – which events they bet on and which broadcasts they watch. Another critical focus is product localisation, including payment solutions, interface visuals, slots, and providers.
Additionally, our specialists are exploring the potential of AR, VR, and other interactive formats to deliver a fully immersive gaming experience. At the same time, every innovation undergoes strict regulatory compliance checks in the countries where we operate. This approach ensures we consistently offer users a relevant, high-quality product while remaining a trusted operator that prioritises player safety above all.
What are the company’s main challenges for the next year?
Our team will continue to enhance the product to ensure it remains convenient and technologically advanced. We will place special emphasis on innovations, particularly personalisation algorithms and machine learning solutions. Additionally, we plan to enter new markets and expand our presence in regions where the brand is already well-established.
“Our team will continue to enhance the product to ensure it remains convenient and technologically advanced.”
