Ondela Vundisa, BetConstruct AI: “Africa is 54 countries, 54 different players and 54 different regulations”
Shows & conferences - 16 October, 2026
During SBC Summit Lisbon 2026, Focus Gaming News sat down with Ondela Vundisa, Chief Operating Officer at BetConstruct AI, to discuss the company’s commitment to Africa, how it localises its products and what sets African players apart.
Vundisa said Africa “has always been there”, but was held back by technology and different market conditions. Now, as governments and states lean on the gaming industry for their economies and regulations change, more operators are entering the region. BetConstruct, she said, has always been present in Africa but has taken a different standpoint this year, opening local offices: an Africa hub in Johannesburg serving all its African partners, an East Africa hub in Nairobi and a West Africa hub in Lagos. The company is hiring local talent and building relationships with regulators through people on the ground, which she said matters in a continent of “54 countries, 54 different players and 54 different regulations”.
On localisation, Vundisa said BetConstruct wants to serve communities in their own languages and with their own people, providing “for the African player, not just a general player”. Technology levels also vary, so the company has adapted its content, localising game themes and reducing memory requirements so that players on basic phones can access games.
She described the most exciting markets as “all 54”, while highlighting differences: South Africa is more advanced, with patterns closer to Europe; Nigeria has the largest population; Kenya has the fastest growth; and Tanzania is another market of interest. “Africa is not one. Africa is 54,” she said.
On player behaviour, Vundisa said crash and instant games remain the favourites, because many players play on the bus or in a taxi on the way to work and want a quick result. BetConstruct is cross-selling players into table games with an educational campaign, offered in local languages, to show that they are “not rocket science” and to demonstrate that the company cares about the cultural and economic well-being of the region.