Olga Levshina, BGaming: “We are really looking forward to provide for our players a really safe and mindful environment”

Shows & conferences - 26 November, 2025

During day three of SiGMA Central Europe, Focus Gaming News had the opportunity to speak with Olga Levshina, CCO at BGaming, who shared insights into the company's latest ventures and strategic direction.

Alishan began by explaining BGaming's recent strategic move into the Italian market. She highlighted Italy as a "very established gaming market in Europe" with "a very clear regulator frame game" and a loyal player base. BGaming was certified for Italy this year and is already live with key partners such as StarCasino and Eurobet. Alishan noted that local players "like the fairness in the games, they like innovations," and "really prefer the player-driven approach," which BGaming caters to by creating tailored games with new features.

She affirmed that clear regulatory environments are "absolutely" preferable for BGaming, as they aim to "provide for our players like really safe and mindful environment."

The discussion then moved to BGaming's innovative approach to its game portfolio. This year, the company decided to reclassify its offerings into three distinct categories to provide a "more clear reality for our players and for operators."

The first category is classic games, its traditional slots. Here Levshina highlighted long‑time performers such as Fruit Million and Burning Chilli X, which she described as “our top of the top”. The second category is casual games – “light, fast, easy to play, easy to entertain.” Hits in this segment include Aviator Masters, Plinko and Balloon Mania, which are “very, very nice for entertaining new players and… to play on mobile.”

The third category, labelled entertainment games, focuses on vibrancy and rich feature sets. “This is vibrant, this is more rich‑features games,” Levshina said. The flagship here is Snoop Dogg Dollars, which she called “our trademark of our game portfolio.” She said BGaming is “very proud of that game,” describing it as “perfect for streamers, perfect to have new emotions and fun for our players” and a strong showcase for the studio’s more experimental, feature‑heavy design.

Looking ahead, Alishan outlined BGaming's ambitious expansion plans. While continuing to grow in South and Central Europe and Latin America, the company is actively preparing for licensing in the United States, Denmark, and South Africa as immediate priorities. Delving deeper into the US market, Alishan described it as a "pretty tough market," but confirmed that BGaming has already begun the licensing process, with New Jersey set to be their initial focus. She stated, "New Jersey first it's going to be our first step but not the last one," indicating plans to expand across other states. Following the US, BGaming intends to enter Ontario, Canada, with existing partners eagerly awaiting their arrival. Alishan explained that their strategy for the US involves focusing on New Jersey initially to "check the player the behaviour" and understand local needs before deciding on broader moves.

The interview concluded with an acknowledgement of BGaming's impressive graphics and commitment to growth in new, regulated markets.