Olga Hlukhovskaya, 1spin4win: “It’s all about knowing your players, and delivering”

Shows & conferences - 17 July, 2025

During the latest edition of iGB L!VE, Olga Hlukhovskaya, BDD at 1spin4win, sat down with Focus Gaming News to discuss the rationale behind "Multiplier Madness", a Cash & Drops network promotion powered by the company's Multiplier mechanics, designed to help operators grow GGR and enhance player engagement.

 

During the interview, Hlukhovskaya highlighted that 1spin4win has already launched an exclusive Cash & Drops with one of its top clients, and the result was really strong. "We got a 60 per cent increase in player accounts. So, we are confident that Multiplier Madness will be as popular as our previous promotions, or even better," she said.

 

"Multiplier Madness" includes 10 diverse slots. When asked how 1spin4win chose which titles to include, Hlukhovskaya said that the company focused on games that players already know, from classic titles, like Cash Amplifier and Lucky Win Spins X, to some games from its Hold and Win series, such as the Japanese-themed game Tiger’s Steps Hold and Win, Buffalo’s Wealth Hold and Win, and Golden Joker 100 Hold and Win. Hlukhovskaya said: "We chose not only popular games but also diverse games, and that's why we are sure that all players will find something interesting and try to participate and try these games."

 

In another part of the interview, Hlukhovskaya discussed how these network promotion initiatives fit into the company's broader vision for player growth and retention. In this regard, she explained that at 1spin4win, they are constantly thinking about how to stand out, emphasising that "it's quite a challenge when you are a classic slot provider." She added that the company has managed to become a brand which players choose to return to, and that each such campaign, like a network campaign, allows them to move forward and with Multiplier Madness, it's no exception. She said: "We already have more than 120 partners on board, and we see that the interest keeps growing."

 

At the end of the interview, Hlukhovskaya concluded: "igaming is one of the fastest-moving industries right now, and it's very critical to understand your player and give them what they really want right now, before your competitor does it. So, our advice: try something new, join Multiplier Madness."