Nataliia Lavruk, MelBet Partners: “What we do is look for affiliates, and we’ve seen a great deal of interest from local affiliates in working with our brand”

Shows & conferences - 24 April, 2026

During the second day of SiGMA South America, Focus Gaming News spoke with Nataliia Lavruk, Head of Affiliates at MelBet Partners, about the event's impact and the company's regional strategy. Lavruk noted strong interest from local affiliates visiting their stand, with MelBet Partners actively seeking partnerships. She described SiGMA South America as "the largest exhibition in Latin America" and "definitely very relevant for us," generating substantial business not just in Brazil but across Spanish-speaking countries, as the Brazilian affiliate ecosystem now targets markets like Argentina, Peru, and Chile. When asked about the regions seeing the most enquiries, Lavruk highlighted that while Argentina, Colombia, Brazil, and Mexico remain the top markets for traffic volume, affiliates are seeking "new strategies to generate more traffic volume." She pointed to growing interest in smaller markets such as Bolivia, Ecuador, and Central America. Looking to 2026, Lavruk revealed MelBet's plans to "enter markets like Bolivia and Ecuador more strongly," while actively working to "integrate more payment methods in Central America" for a firmer foothold. The discussion underscored the affiliate sector's diversification amid LatAm's evolving igaming landscape.