Nataliia Lavruk, MelBet Partners: “We don’t just enter markets: We go big”

Shows & conferences - 21 July, 2025

MelBet was once again present at iGB L!VE with a prominent booth where it welcomed its partners and people interested in the services it offers.

During the latest edition of one of the most important events in the igaming industry, Focus Gaming News spoke to Nataliia Lavruk, head of affiliates at MelBet Partners, who highlighted the level of networking achieved during the show and confirmed that the company will participate again next year.

 

When asked about the type of partners MelBet is looking for, Lavruk said that the company seeks to connect with all types of partners, both newcomers and experienced arbitrators, because, in affiliation, it is very important to maintain the balance of traffic sources. She said: "We prefer to find the highest-quality sources, like SEO and ASO, but at the same time, we are open to meeting all kinds of new partners. We are open to hearing what they have, and maybe they will have some new sources that we do not even know about."

 

Lavruk also gave an example of how MelBet builds loyalty and relationships with its best partners, referring to the FTD Safari contest, an incentive-based competition allowing participants to increase their earnings and compete for fantastic prizes. She commented: "Affiliates had to reach a certain amount of earnings during three months, and the affiliates who win the contest are going to travel to Kenya for a safari. So, this is a win-win situation because it will improve the revenues and overall performance, with us being one of the biggest brands in Africa. They improve performance and, at the same time, they get this reward by having this amazing experience of travelling the continent." This is one example

 

As for the top priorities in the affiliate space that MelBet has for the rest of the year, Lavruk said the company prioritises long-term partnerships and looks to retain its biggest affiliates. MelBet is also working on a new version of its platform that could be launched by the end of this summer. "Our partners will for sure be happy with the new features that they are going to have. And if this is not all, we have a lot of exciting developments in the department," she said.