Natali Miankouskaya, 1spin4win: “In our community, we have a lot of good partnerships, but not so many partnerships around charity”

Shows & conferences - 14 October, 2026

The gaming industry has plenty of good partnerships but few around charity, Natali Miankouskaya, Event & Influencer Manager at 1spin4win, told Focus Gaming News at SBC Summit Lisbon 2026 while presenting United for Impact, the campaign the company launched for its fifth anniversary.

Miankouskaya explained that United for Impact brings together different companies “to make a real impact for those who are really in need”. It is 1spin4win’s first big campaign of this kind. Because the company is growing in Africa, it chose to focus there, and after looking for a foundation that matched its principles and vision, it settled on childhood cancer and CNS-related problems, with the aim of raising awareness and uniting the gaming industry. She argued that the industry has many good partnerships but few around charity.

Building the coalition was not easy: she wrote to “100 companies or more”. Partners at the time of the interview included Focus Gaming News, Affilka and EvenBet Gaming [Evenbeter], and she hopes more will join next year. A report on how the funds are spent was due the following month.

The most striking moment, she said, was visiting the foundation in person in Africa and meeting its staff and families, which showed her that the illness “is not a problem of one boy or one girl” but of “the whole family and the whole of society”, wherever they live.

 

Asked whether this could become a trend, Miankouskaya said many industry partners run good campaigns but do not publicise them. “We should tell about it more”, she said, because awareness shows people how easy it can be to help: “For igaming it’s very important to speak about it.”