Monika Zlateva, CT Interactive: “We are evolving from simply a game studio provider to something more powerful and meaningful”

Shows & conferences - 13 November, 2026

Focus Gaming News was at SiGMA World 2026 in Rome, where it spoke with Monika Zlateva, Chief Commercial Officer at CT Interactive, about the company’s transformation from game studio into aggregator and what operators now expect from a content partner.

Zlateva said CT Interactive is evolving “from simply a game studio provider to something more powerful”, helping operators adapt to markets and bring more value to players. The group has several proprietary studios covering traditional slots, live content and crash games, and is adding third-party providers in verticals where it is not an expert but which the market needs. The company works in 27 territories, she said, with more to come in 2027, and presents the model as added commercial value for operators, providers and players alike.

Speed to market and compliance, she argued, are what operators want: “If you are wasting too much time on integrations, you are losing revenues.” The aggregator model also helps the company explore territories where its own content was not the best fit. The year, she said, has meant a lot of travel to events to meet partners and gather feedback.

 

Asked what sets CT Interactive apart, Zlateva said operators need flexibility: flexible commercial models, packages and good content mixes, and an expert by their side, not just a technical solution. The company combines robust technology with personal relationships and the experience of its group’s B2C brands, which show what players want. AI supports the work, she said, but “you also need the human brains, the human intuition, the knowledge and the right people behind the AI”.