Matias Montero, EveryMatrix: “We aim to enable operators to fully express their creativity, address current pain points, and pursue their long-term vision”

Shows & conferences - 29 April, 2026

During the SiGMA South America event, Focus Gaming News spoke with Matías Montero, Managing Director for Latin America at EveryMatrix, who shared insights into the company’s regional expansion strategy and its approach to addressing the evolving demands of the Latin American market. Montero highlighted that while EveryMatrix has established itself as a leading global provider with a strong footprint across regulated European markets, its expansion into Latin America is being driven by the region’s rapid growth and increasing maturity. He noted that operators and players alike are demanding more advanced technological solutions and enhanced user experiences, creating opportunities for proven platforms to support this next phase of development. At the same time, many operators are transitioning away from legacy systems, requiring scalable and modern infrastructure to remain competitive. Drawing on its experience in highly regulated jurisdictions such as the UK and Malta, EveryMatrix brings technology with established performance and compliance standards. However, Montero stressed that success in Latin America depends not only on exporting this expertise, but also on adapting it to local market needs. “The key is to listen to local clients and understand what they require,” he explained, emphasising the importance of combining global know-how with regional insight. A central pillar of the company’s offering is its flexible turnkey solution, built around three core verticals: player account management (PAM), casino, and sportsbook. These are complemented by additional tools such as promotional suites, affiliate platforms, eLottery modules, payment processing, and a real-time data hub. Crucially, Montero pointed out that EveryMatrix’s modular approach allows operators to either deploy a full end-to-end solution or integrate individual components into existing systems, offering a high degree of flexibility. The conversation also touched on the company’s growing involvement in the lottery sector. As a member of international organisations such as the World Lottery Association and Cibelae, EveryMatrix is actively working with regional stakeholders to support digital transformation initiatives, including the transition from retail to online operations. Looking ahead, Montero outlined a multi-layered strategy for Latin America, focused on strengthening brand awareness, securing new Tier 1 and Tier 2 clients, and expanding local operations. This includes growing commercial and account management teams, as well as establishing a stronger physical presence in the region. Ultimately, EveryMatrix aims to position itself not only as a recognised brand, but as a trusted technology partner capable of supporting operators across all stages of growth.