Kate Puteiko, CMO at BGaming: “We are trying to build a long-term ecosystem in Brazil”
Shows & conferences - 21 April, 2026
During the SiGMA South America event, Focus Gaming News spoke with Kate Puteiko, chief marketing officer of BGaming, about the company’s approach to the competitive Brazilian market and its strategic and community initiatives.
Batiko described Brazil as a “very competitive environment” and a “sleeping giant that has woken up”, with many companies seeking their place in the newly regulated market. BGaming, she said, seeks to “find a place and stay for a long time”, focusing not just on one or two products, but on “building a long-term ecosystem”. This includes working with the community and local influencers to create a series of content that fits the market and meets the audience, also serving as “good conversion instruments” for operators. The company is in the country at “full scale for the third year in a row”.
One of the highlights of this local engagement strategy is the partnership with legendary Brazilian goalkeeper Julio Cesar. BGaming has teamed up with him for the World Cup, aiming to “create something exciting for the players” and give partners the opportunity to “turn this football engagement and excitement into really good business outcomes”. The collaboration resulted in the “Penalty Duel with Júlio César” game, which serves as an “easy entrance for anyone who is not so focused on casinos, but rather on betting or sports itself”.
Kate Batiko praised Julio Cesar, describing him as an “extremely nice person” and highlighted his involvement, including the goalkeeper giving “a few comments about his appearance” to make the game as “real and debugful as possible”. Julio Cesar’s decision to work with BGaming was influenced by the “traction” the company already had and by being among the “top five game providers in streaming reach in Spanish and Portuguese in Brazil”.
Beyond marketing strategies and partnerships, BGaming demonstrates a strong social commitment. Kate Batiko stated that “when we go to the region, we try to make a difference” and that support for “communities that matter here in Brazil but do not get the right attention” is crucial. In previous years, the company supported artists from favelas, helping them to be seen and sell their works. Currently, with the help of the SiGMA Foundation, BGaming is “supporting Centurion”, which has opened a “martial arts hall for kids also from favelas and from not so rich districts of São Paulo”. Batiko expressed the honour of seeing how this initiative “truly makes a difference” and encouraged “all other game providers, operators to join us and to invest in communities here”.
Regarding standout games, Batiko mentioned the Aviamasters series as BGaming’s most popular and recent release. The game is “extremely popular worldwide” because it has “so much layers of anticipation” and is “so easy to start playing and... not so easy to stop playing”. The company launched the second version based on player feedback, and the title is gaining traction both in Brazil and globally. The “Penalty Duel with Júlio César” game was also highlighted as a “really great instrument for operators” and an “exciting and maybe even warm” experience for locals to play against the goalkeeper.