Izabel Hakim, 7777 gaming: “This year, we’re planning to release over 50 games we have already developed”

Shows & conferences - 17 October, 2025

During SBC Summit Lisbon 2025, Focus Gaming News spoke with Izabel Hakim, Head PM at 7777 gaming, about the company’s strategy for standing out in a competitive market, its innovative approach to crash and lottery games, and its plans for the future.

   

In a crowded marketplace, Hakim explained that 7777 gaming’s core strategy is built on variety and localisation. “Our idea is to create a lot of diversity in both verticals that we work with, casino and lottery,” she stated. This involves creating localised and branded content, including themed games for holidays, to give operators and their players a sense of exclusivity.

   

The conversation turned to the popular crash game vertical, where Hakim noted that 7777 gaming’s approach is to take popular features and “put our own little twist in it.” This includes adding a skill-based element to increase player interaction, making the experience more entertaining, particularly for a younger demographic that appreciates a “video game type of feel.” For this audience, Hakim stressed, strong visuals are essential, adding that “the graphics are a reward for the player as they achieve.”

   

A key focus for the company is transitioning traditional lottery players to the online space. Hakim detailed a new raffle lottery product designed to bridge this gap by mirroring the land-based experience. Unlike many online raffles where numbers are hidden, 7777 gaming is doing the “exact opposite.” She explained, “The idea is to show the players everything,” allowing them to see all available tickets and purchase their specific lucky number, a common practice in retail lottery.

   

Looking ahead, Hakim revealed that the company plans to release over 50 games this year, including two new titles showcased at the expo, Cheetah Chase and Cash Transporter. The goal remains to cater to a wide spectrum of players, from those who enjoy classic slots to niche audiences for instant win, keno, and lottery games.