Ivan Jovevski, DATA.BET: “We rely heavily on our technology and analytics to understand individual player behaviour”

Shows & conferences - 29 April, 2026

During the Bis SiGMA South America 2026 event, Focus Gaming News spoke with Ivan Jovevski, Senior Sales Manager at DATA.BET, who outlined the company’s evolving role as a comprehensive sportsbook solutions provider.

While DATA.BET initially built its reputation in esports and virtual sports, Jovevski explained that the company now offers a fully integrated sportsbook solution designed to complement casino platforms. This is particularly valuable for operators lacking in-house expertise, as DATA.BET provides end-to-end support, including trading and risk management. As he noted, “if someone has no idea how sports betting works, we are here to do it for them.”

A key differentiator lies in DATA.BET’s trading capabilities, especially in esports. Many of its risk managers are former professional or semi-professional players, enabling accurate modelling and strong margin performance. This expertise extends to traditional sports, ensuring a balanced and reliable offering across all verticals.

Technologically, the platform is built on official real-time data, resulting in minimal latency and seamless live betting experiences. To address connectivity challenges, DATA.BET also offers widget-based solutions that replicate live stream data, ensuring accessibility even in lower-bandwidth environments.

The company’s iframe integration is both rapid—typically completed within two weeks—and highly customisable, allowing operators to maintain a cohesive user experience. Players can engage with sportsbook features without leaving the casino interface, reinforcing retention and usability.

From a regional perspective, Jovevski highlighted varying esports preferences across Latin America, with Counter-Strike 2 leading in Brazil, League of Legends in Mexico, and Dota 2 in Argentina. DATA.BET leverages advanced analytics to personalise content dynamically, tailoring offerings to individual player behaviour.

Looking ahead, the company’s primary objective at SiGMA South America is to expand its direct operator partnerships, strengthening its B2C footprint and further positioning itself as a key enabler for sportsbook adoption in emerging regulated markets.