Giulia Cozzolino, Booming Games: “In Europe, our goal is to enter all the regulated markets”

Shows & conferences - 12 November, 2026

Relationships matter as much as releases at Booming Games, Giulia Cozzolino, Regional Business Manager at the company, told Focus Gaming News at SiGMA World 2026 in Rome, as the studio focuses on Latin America and Europe and plans to bring its team closer to partners.

Cozzolino said Booming’s main areas of focus are currently Latin America and Europe, with further growth opportunities in the rest of Africa and in South Africa, where the company already has well-established partnerships with most of its operators. Latin America, she said, keeps growing, with a steady stream of operators planning to enter and asking for new games. In Europe, the goal is to enter all regulated markets, with localised content that gives partners something different to offer.

Localisation, she explained, means adapting mechanics and themes: Italian players, for example, tend to prefer simpler mechanics, while other Latin markets favour different themes. The aim is games that keep players coming back and are recognisable as Booming Games titles. The company has increased its output to five games per month, she said, so that each partner can choose the right one for its market, and it collects feedback from operators constantly. “If operators succeed, we succeed as well,” she said.

 

On the roadmap, she said new mechanics, features and themes are coming, while the company wants to remain true to its core. A long-term relationship with partners is “as important as a new game release”, she argued: “We can build thousands of games, but at the end, if the relationship is not good, we will be one of the millions of providers offering a normal slot.” Booming has teams in South Africa and Latin America, organises events and retreats, and plans region-by-region road trips to meet its partners, treating all of them equally. “Their success is our success, so it’s better to grow all together.”