Gabriel Cavalieri, Booming Games: “We are a brand that is gaining more and more strength in the Brazilian market”

Beyond product development, Cavalieri emphasised the importance of strong operator relationships in an increasingly competitive Brazilian market. He pointed out that the number of providers has grown significantly in recent years, making investment and strategic partnerships essential. Booming Games is focusing on working closely with leading operators and delivering value through both content and promotional activity, including VIP engagement at events like SiGMA. He also underlined the importance of cultural understanding, explaining that being Brazilian allows him to better anticipate player behaviour and preferences, which in turn informs more effective localisation and marketing strategies.

Cavalieri also discussed the role of cross-selling opportunities, particularly leveraging major events such as the World Cup alongside Ronaldinho-branded content to maximise engagement. Looking ahead, he stressed that success in Brazil depends on adaptability, creativity and building long-term partnerships with the right stakeholders, as the market continues to evolve rapidly.