Dinos Doxiadis, GR8_TECH: “Personalisation is still something sportsbooks don’t do well”

Shows & conferences - 12 November, 2026

Focus Gaming News was at SiGMA World 2026 in Rome, where it spoke with Dinos Doxiadis, Head of Sportsbook Business at GR8_TECH, about the company’s new FastBook front end, its approach to personalisation and the importance of accurate pricing.

Doxiadis described FastBook as GR8_TECH’s new front end, built on the Qwik framework and, he said, probably the fastest-loading front end in the industry. Once users are used to a front end where everything loads and navigates faster, he argued, “it will be very difficult for the user to switch somewhere else”. He estimated that other B2B providers would need at least one to two years to catch up, and presented it as an opportunity for operators to boost retention. Pages load in under a second and a half, he said, and performance holds up across different bandwidths, helped by an initiative called EdgeCloud that places servers closer to clients. Any brand already migrated to FastBook can be opened on a phone to see the difference.

On trends for 2027, he pointed to speed and personalisation, and to the ability to catch hyped events quickly. Personalisation, he said, is “still something sportsbooks don’t do well”, though AI helps. GR8_TECH uses in-house machine learning models to segment users and show relevant content, for example surfacing a favourite team in the top menu, and he said the recently deployed models have a very high hit rate on recommendations.

 

His advice to operators was to check their pricing. Many models are old and operators forget to recalibrate them, he said, while prediction markets, with former syndicates market-making using accurate models, are exposing significant deviations. “I would advise sportsbooks to make sure their pricing is accurate.”