Daria Komarova, Royal Partners: “We constantly open new opportunities for our affiliates”

Shows & conferences - 3 February, 2026

During the second day of SiGMA Central Europe, Focus Gaming News sat down with Daria Komarova, senior affiliate manager at Royal Partners, for an insightful interview. Daria began by describing the atmosphere at their stand, which she noted featured a "huge stand this time," calling it "the biggest of all time." She found it "busy, but not too busy," allowing for ample networking and meetings, and personally focused on finding new contacts during the day. Having been with Royal Partners for half a decade, Daria underscored the vital importance of industry events for maintaining relationships and visibility. She explained, "of course they are important to be in the sphere so that affiliates don't forget about you. They know that you are here and always offering something." While Royal Partners didn't have specific offers tied to this particular event, Daria highlighted their ongoing innovation, stating, "we constantly open new opportunities for our affiliates. We are constantly launching new brands." She pointed to their newest additions, Beef Casino, which is "quite unique" for offering rake packs to players and targets German-speaking countries and the Baltics, and Patang Casino, which is "specifically for the Indian market." These launches reflect their commitment to "trying new approaches this year." Royal Partners operates with a "multibrand approach for sure," currently boasting 16 brands. Daria emphasised their dedication to "real localisation at work," explaining, "all of our brands are localised for the markets we target because it's important players like the brands to be customised for them for their specific communities." Regarding market focus and potential gaps for affiliates, Daria identified the Balkan region as "the smallest one" where Royal Partners is currently exploring opportunities and preparing for entry. In contrast, German-speaking countries remain their "strong top market," where they are "not leaving there," indicating continued focus and investment.