Camila Da Silva, ReferOn: “We focus on speed, accessibility, and continuous product improvement”

Shows & conferences - 24 April, 2026

During the SiGMA South America event in Brazil, Focus Gaming News spoke with Camila Da Silva, Senior Sales Manager at ReferOn, about the pivotal role of affiliate software in the igaming ecosystem, following the company’s recognition as Best Affiliate Software. Da Silva emphasised that robust tracking and transparent reporting are fundamental for operators seeking to scale through affiliate channels. Drawing on her own experience, she noted that many brands fail to attract affiliates due to inadequate platforms, stating that trust is directly linked to the ability to access clear, real-time performance data. ReferOn’s approach centres on reducing manual workload while empowering affiliates with autonomy. The platform enables users to independently create campaigns, generate tracking links, and access marketing assets such as banners and landing pages through an intuitive interface. This ease of use is critical in a fast-paced environment, where affiliates prioritise efficiency — even to the extent of choosing simpler platforms over more lucrative revenue-share agreements. The system also integrates advanced features, including a user-friendly API and postback functionality, allowing affiliates to access live data instantly and seamlessly incorporate it into their own tools. On the financial side, ReferOn simplifies commission tracking and payouts, ensuring full transparency between operators and partners. Discussing the Brazilian market, Da Silva highlighted a notable trend: despite the localisation potential, many operators continue to rely on European affiliates. This is largely due to their stronger compliance capabilities, developed in highly regulated markets such as the UK and Sweden. She identified this as a key opportunity for local affiliates to enhance their regulatory understanding and competitiveness. Concluding, Da Silva attributed ReferOn’s success to its intuitive design, speed, and transparency. By prioritising usability and efficiency, the platform strengthens trust between operators and affiliates — a critical factor in long-term growth within the igaming sector.