Beatriz Lopes, BetConstruct AI: “In Brazil, everything needs to be really tailored”

Shows & conferences - 6 May, 2026

During SiGMA South America 2026, Focus Gaming News spoke with Beatriz Lopes, Regional Director in Brazil at BetConstruct AI, who highlighted the company’s evolving position as a flexible, one-stop-shop provider for Brazil’s newly regulated market.

Lopes explained that BetConstruct AI continues to expand its offering with new products, solutions and updates, allowing the company to adapt to the varied needs of operators in a large and highly segmented market. Rather than relying on a single approach, she said the company combines modular solutions with full-package delivery depending on each client’s profile and requirements.

Sports betting remains a key entry point in Brazil, she noted, particularly because football is deeply embedded in local culture. According to Lopes, sportsbook customisation is central to BetConstruct AI’s strategy, helping operators engage users who may be new to betting and gradually introduce them to a broader range of products.

A major part of the conversation focused on the company’s AI-driven approach. Lopes said BetConstruct AI is not using artificial intelligence "as a buzzword", but embedding it directly into its products to analyse user behaviour, personalise the front end and predict churn up to two weeks in advance. She explained: "This is fully integrated CRM, so we can get those users, cluster them, and say, 'okay, I need to work with them in a different way or with a different campaign'."

One of the features she singled out was “Mate to Bet”, a chatbot-style tool designed to help users better understand matches through context, history and performance data, ultimately supporting more informed betting decisions.

Lopes also stressed that personalisation is essential in Brazil, given the country’s scale, regional diversity and highly competitive digital landscape. With strong mobile penetration and heavy social media usage, she said operators must offer tailored experiences if they want to win and retain attention.

Looking ahead, BetConstruct AI sees in-person events such as SiGMA South America as an opportunity to strengthen relationships with existing and future partners, expand brand and product awareness, and generate new commercial opportunities in Brazil and beyond.