Arpine Sargsyan, Gamzix: “We are in a big phase of growth right now”

Shows & conferences - 1 December, 2025

During day two of SiGMA Central Europe, Focus Gaming News caught up with Arpine Sargsyan, Partnership Manager at Gamzix, who shared comprehensive insights into the company's recent achievements and ambitious future plans.

Arpine Sargsyan confirmed that the company is currently experiencing a "big phase of growth," highlighted by a flurry of recent product releases. These include new 3x5 games, notably the "Mexican style Nine Jalapeno" and the "Halloween star" Wild, amongst others. Sargsyan expressed immense pride in their offerings and lauded the "amazing" partnerships formed, noting "tons of valuable deals" that are actively showcased on social media platforms like LinkedIn.

Delving into their partnership strategy, Sargsyan articulated that the company seeks "simplicity/professionalism," with "transparency" being the most crucial factor. Flexibility and the quality of the product delivered to partners are also paramount considerations.

The conversation then shifted to game development, particularly their award-winning sound design. Sargsyan acknowledged that "it may seem that it's just a background music to a lot of people," but explained that their sound team works in close alignment with designers "from day one" to effectively "transfer the idea of the game and... connect the emotional aspect" for the end-user, a strategy that has garnered them industry recognition.

Efficiency and player experience are also key focuses, as Sargsyan highlighted their "new engine." This innovation allows for "easy to load, really fast going" games, designed with an awareness of markets suffering from "low or bad connectivity." The aim is to deliver games that are "mobile friendly, user friendly, fast going and most importantly high quality," ensuring smooth operation for all clients, whether tier one or tier three.

Looking ahead to 2026, Sargsyan affirmed that all goals set for the current year have been met, with "beautiful releases upcoming for November and December," including festive Christmas and New Year games. For the coming year, the vision is clear: "to grow, extend, why not?" with the full commitment of their professional team.