Amanda Alexandrini, Bragg Gaming: “Our strategy is always to understand the market and the players’ needs”

Shows & conferences - 22 April, 2026

During SiGMA South America in Brazil, Focus Gaming News spoke with Amanda Alexandrini, Commercial Manager for Brazil at Bragg Gaming, about the company’s growing footprint in the newly regulated market and its strong focus on localisation. Alexandrini began by highlighting Bragg’s recent milestone of surpassing 100 certified games in Brazil, describing it as a clear demonstration of the company’s long-term commitment to the market and the breadth of its portfolio. This includes a diverse mix of slots, crash games and hybrid mechanics, alongside an increasing number of titles specifically designed for Brazilian players. She pointed to games such as Jogo do Calango and Electric Jungle as examples of content that resonates strongly at a local level, combining familiar themes with tailored gameplay features. A key pillar of Bragg’s strategy in Brazil is deep localisation, which goes beyond visual themes to include mechanics, features and player behaviour. Alexandrini emphasised that the company has invested in local talent through its RapidPlay studio, composed entirely of Brazilian developers creating games for Brazilian audiences. This approach has already delivered positive results, with titles incorporating cultural references and gameplay styles that are easily recognisable to local players. Commercially, Bragg has secured partnerships with some of the leading operators in the market, including Betano, Superbet, KTO and Apostaganha, as well as more recent launches with brands such as Brazino777 and Blaze. Alexandrini noted that being live with top-tier operators is a strong validation of the relevance and performance of Bragg’s content, and forms part of a broader ambition to expand across all licensed operators in Brazil by 2026. Discussing product strategy, she explained that Bragg’s development process is heavily driven by operator feedback and player insights. Rather than focusing solely on superficial localisation, the company prioritises adapting game mechanics and user experience to local preferences. In Brazil, this includes a strong appetite for simple slot formats — particularly three-reel, three-row games — as well as features such as bonus buy options, jackpots and clear, intuitive gameplay. Looking ahead, Alexandrini outlined a “heavy roadmap” for 2026, with a continued focus on delivering highly localised content that blends innovation with proven formats. She also highlighted the importance of demographic targeting, noting how certain game styles — such as crash games with retro aesthetics — appeal to specific age groups and cultural references. Overall, Bragg’s strategy is centred on combining data, localisation and creative development to strengthen its position in the Brazilian and wider Latin American market.