Alex Leese, CEO of Pronet Gaming: “Our main aim is to have a dedicated platform for the Asian business”

Shows & conferences - 25 July, 2025

During the latest edition of iGB L!VE 2025, Focus Gaming News spoke to Alex Leese, CEO of Pronet Gaming, about the company's expansion strategy in Asia, how it is localising products to meet the needs of different regional markets, and what role operator partnerships play in the growth plans. He also spoke about the main objective of the company at iGB L!VE.   During the interview, Leese shared details about Pronet Gaming's current Asia expansion strategy. He said the company desired to further expand the markets that they operated in. Having already expanded into LatAm and Africa, the company "wanted to then move into Asia when we felt the time was right."   He stated: "In terms of the actual approach, and how we do it and what's behind the success, all comes down to the people in the end, and it's one of the things that we do well as a business. So, we made sure that, going back to what we did in LatAm and Africa, we always hire a localised team so that we can really embed ourselves into the local culture and the local gaming ecosystem."   He also explained that to localise products to meet the needs of different regional markets, it's about understanding "the local nuances" and tailoring the products accordingly.   As for the top priorities that Pronet Gaming has for the future, he said the company's main aim is to have a dedicated platform for the Asia business. In another part of the interview, he shared that the main objective at iGB L!VE is to reinforce the relationships that the company has with the different providers, using the networking capability of it.