XLMedia acquires Saturday Football

The igaming affiliate group will pay $23m cash for the online college football news publisher.

US.- Igaming affiliate group XLMedia has acquired Saturday Football for $23m cash plus $1m in long-term incentive shares. It will pay $11m upfront, plus an additional $12m over three years.

Saturday Football operates the college football media sites saturdaydownsouth.com and saturdaytradition.com, which generate an audience of 10m monthly visits. It has been an agency partner to XLMedia since December 2020.

XLMedia CEO Stuart Simms said: “We are delighted to be acquiring Saturday Football Inc., cementing an already extremely productive working relationship.

“Over the last twelve months we have got to know the business very well and have been hugely impressed with their team, their systems and most importantly their market reach.

“With the forthcoming US College Football season about to commence, the timing of this transaction couldn’t be better with our growing US presence ideally positioned to further support the team at Saturday Football Inc.”

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