{"id":82375,"date":"2021-01-06T05:49:46","date_gmt":"2021-01-06T08:49:46","guid":{"rendered":"https:\/\/focusgn.com\/?p=82375"},"modified":"2021-01-06T08:15:52","modified_gmt":"2021-01-06T11:15:52","slug":"churchill-downs-replaces-betamerica-brand-with-twinspires","status":"publish","type":"post","link":"https:\/\/focusgn.com\/churchill-downs-replaces-betamerica-brand-with-twinspires","title":{"rendered":"Churchill Downs replaces BetAmerica brand with TwinSpires"},"content":{"rendered":"\n<p>In the operator&#8217;s new single brand strategy, all sports betting and igaming products will operate under the TwinSpires name.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>US.- Churchill Downs Incorporated announced on Tuesday that it is replacing its BetAmerica sports betting and igaming brand with TwinSpires, its online horse betting brand.<\/p>\n\n\n\n<p>The change means that TwinSpires will be the brand under which all Churchill Downs online gambling products operate moving forwards.<\/p>\n\n\n\n<p>The gambling operator said the brand&#8217;s history and recognition were the main drivers of the decision to move to a single brand strategy for its online wagering segment. <\/p>\n\n\n\n<p>The use of the TwinSpires brand could also help Churchill Downs introduce those who bet on horses to other gambling products they offer. <\/p>\n\n\n\n<p>The decision comes just in time for the launch of the company&#8217;s online sportsbook and igaming platform in <strong><em><a href=\"https:\/\/focusgn.com\/michigan-issues-15-sports-betting-and-igaming-licences\" target=\"_blank\" rel=\"noreferrer noopener\">Michigan<\/a><\/em><\/strong> later this month. Michigan will be the first state to operate solely under the TwinSpires brand.<\/p>\n\n\n\n<p>After that, retail and online sportsbooks in Colorado, Indiana, Michigan, New Jersey and Pennsylvania will rebrand to align with the operator&#8217;s  single brand strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the operator&#8217;s new single brand strategy, all sports betting and igaming products will operate under the TwinSpires name.<\/p>\n","protected":false},"author":168,"featured_media":82377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"footnotes":""},"categories":[61,6,6644],"tags":[1377,75,45],"_links":{"self":[{"href":"https:\/\/focusgn.com\/wp-json\/wp\/v2\/posts\/82375"}],"collection":[{"href":"https:\/\/focusgn.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/wp-json\/wp\/v2\/users\/168"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/wp-json\/wp\/v2\/comments?post=82375"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/wp-json\/wp\/v2\/posts\/82375\/revisions"}],"predecessor-version":[{"id":82403,"href":"https:\/\/focusgn.com\/wp-json\/wp\/v2\/posts\/82375\/revisions\/82403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/wp-json\/wp\/v2\/media\/82377"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/wp-json\/wp\/v2\/media?parent=82375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/wp-json\/wp\/v2\/categories?post=82375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/wp-json\/wp\/v2\/tags?post=82375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}