William Hill and Mescalero Apache Tribe announced the launch of a new sportsbook at a resort in New Mexico.
US.- William Hill US and the Mescalero Apache Tribe announced a partnership this week to launch a sportsbook this summer at Inn of the Mountain Gods. The resort and casino from New Mexico features 38,000 square feet of action-packed gaming.
The sportsbook, powered by William Hill, utilises the gaming company’s industry-leading risk management and proprietary technology. This partnership marks the first sportsbook powered by William Hill in New Mexico. It is also the first tribal agreement for William Hill outside of Nevada. The companies revealed that bettors also will have access to William Hill’s innovative wagering technology, kiosks, and InPlay wagering menu.
David Grolman, President of Retail for William Hill US, said: “Working with the Mescalero Apache Tribe and the National Indian Gaming Commission on this partnership agreement was important to us. Inn of the Mountain Gods is one of the premier resorts and casinos in the southwest. Together we plan to bring a first-class experience to sports fans in the region.”
Frizzell Frizzell Jr., Chief Operating Officer at Inn of the Mountain Gods said: “Over the years, our customers have come to expect a high level of service and the best casino offerings possible. Our sportsbook will be no exception. Together with William Hill, we will offer state-of-the-art betting technology and innovative wagering opportunities including in-play options. We know this is something our customers have been looking forward to. And we’re thrilled to be able to partner with the best in the business to bring it to them.”
The Mescalero Apache Tribe owns and operates both the Inn of the Mountain Gods Resort and Casino and Ski Apache Ski Resort in New Mexico, as well as other state Reservation-based enterprises.