William Hill appoints new CEO

The board of William Hill has announced that Ulrik Bengtsson has been appointed as CEO to replace Philip Bowcock.

UK.- Amid major changes in which William Hill is shifting its focus towards digital channels, the company has announced that its current Chief Executive Officer Philip Bowcock will be replaced by the company’s Chief Digital Officer, Ulrik Bengtsson.

Ulrik Bengtsson has been appointed CEO Designate and a Director of the Company with immediate effect. William Hill said that Bengtsson will assume full CEO responsibilities from September 30. Ulrik joined William Hill in April 2018 and was previously President and Chief Executive Officer of Betsson AB, a gaming company listed on the Nasdaq Stockholm Large Cap list.

“’I am delighted to be taking on the CEO role at such an exciting time for William Hill and look forward to working with the team to deliver our strategy. We have a great opportunity to build William Hill as a digital and international business by driving Online growth in the UK and internationally, growing a scale US business, remodelling Retail and delivering our Nobody Harmed ambition.”

To assist with the transition, Bowcock will continue working with the company until December 31, 2019. This change is part of William Hill’s succession planning and consistent with the group’s strategy of becoming a digitally-led and internationally diverse gambling company.

Roger Devlin, Chairman of William Hill, said: “The Board is pleased to appoint Ulrik to the role. Having overseen the Group’s digital operations for 18 months, he knows the business well and is ideally suited to lead our next phase of growth. Ulrik has deep understanding of digital and has the international and sector experience we need to deliver on our strategy. His appointment will provide continuity, stability and operational digital leadership as we deliver on the strategy we have set.”