What the future holds for the Germany sports betting market

The calm before the storm: The German sports betting market is slowly recovering.
The calm before the storm: The German sports betting market is slowly recovering.

The German sports betting market is slowly recovering but upcoming restrictions threaten to make the situation more difficult again.

Germany.- With Bayern Munich winning the Champions League in a dramatic finale against Paris St. Germain, the German sports world is currently at a climax. The same applies to the local betting scene: After months of struggling because of the Coronavirus situation, several German bookmakers are reporting that their numbers are slowly recovering and that the market is bouncing back. In a recent interview, Michael Quatember, CEO of the bookmaker bet-at-home, stated that the last weeks of the Bundesliga saw the same number of bets as an average week in 2019. Quatember also said that the usually weak summer months have seen an increase in revenue due to the delayed Champions League and Europa League games.

In this context, the German affiliate market also seems to be getting back on track. The bookmaker comparison portal My Wettbonus reports that May and June have brought them a similar amount of customers as they got in the previous season. According to the experts, numerous bookmakers’ special bonus offers were especially helpful in making betting attractive again for customers after the Coronavirus break.

The uptorn of the German betting market comes at the right time: With the upcoming new gambling regulations, gambling in Germany is on the brink of a revolution. While the government and the federal states are currently discussing the new regulations and the outcome of these discussions remains unclear at this point, the experts expect that the whole online gambling market in Germany will undergo big changes from next summer on. The new regulations will come into effect from July 1st 2021 and will contain several strict rules such as a monthly deposit limit of 1,000 Euros for customers.

For this reason, the upcoming month will be the “calm before the storm” for German bookmakers. With the German betting market bouncing back in the last few weeks, it is expected that September will bring good numbers again for betting companies. Bundesliga will restart on September 18th.