UK Tote Group signs Tote Guarantee agreement with Britbet

The agreement will mean the Tote Guarantee can be offered by Britbet’s 55 racetrack partners.

UK.- The UK Tote Group has signed an agreement with the sports betting operator Britbet to bring its Tote Guarantee to bookmakers at 55 racecourses. The Tote Guarantee will be available on-course at Britbet-affiliated racetracks.

The initial agreement is for a three-month trial to run until January, but Britbet and the Tote hopes to extend the initiative into a long-term arrangement if it sees a positive response from racing fans.

The Tote Guarantee was launched in March 2020 as an initiative between the UK Tote Group and Jockey Club racecourses. It offers a dividend enhancement that makes sure the Tote Win price always matches the horse racing Starting Price (SP) or exceeds it if the pool price is higher.

Customers get a higher price when the Tote Price is greater than the SP. The aim was to allow racegoers to “have the confidence to bet on any horse with the Tote and get the best price guaranteed on win bets every time”. 

In trials, partners reported increased turnover and positive customer feedback, with the Tote win paying more than the SP on the majority of races.

Britbet managing director Nigel Roddis said: “As racegoers increasingly return to racecourses we want them to enjoy the best possible experience.

“The added value that Tote Guarantee provides on every win bet is a boost for racegoers and one that we hope they will embrace. By doing so, they will be directly contributing to the racecourse and the sport itself.”

UK Tote Group chief executive Alex Frost said: “We are delighted to have worked with the Britbet team and their racecourse partners to ensure Tote Guarantee is now available across 55 British racecourses. 

“This is an important development in ensuring racing fans can have confidence in getting the best value when betting with the Tote.

“We look forward to reviewing its impact, continuing to innovate the pool betting offering, and working with our partners across British racing.”

Last year, the Tote Group struck a seven-year deal to provide off-course Tote betting in Ireland.

See also: Tote innovates as UK horse racing resumes