Tsvetomira Drumeva, EGT Digital: “At ICE Barcelona 2026, we’re focusing on expanding the casino ecosystem through authentic gameplay formats and scalable online content”

Tsvetomira Drumeva, Head of Sales at EGT Digital, talks about the company’s showcase at ICE Barcelona 2026, featuring the EGT Lounge and the new X-Nave platform engagement tools.

Exclusive interview.- At ICE Barcelona 2026, EGT Digital returns to the show floor with a clear focus on innovation, scalability, and player-centric design.

In this exclusive interview with Focus Gaming News, Tsvetomira Drumeva, head of sales at EGT Digital, shares her perspective on the company’s second year at ICE’s new location, the strategic importance of the event, and the key solutions being showcased.

From the hybrid land-based–online experience of EGT Lounge and the upcoming Ola Diego Jumboways slot, to the rapid growth of the Aggregator and the performance-driven capabilities of the X-Nave Platform, Drumeva outlines how EGT Digital is strengthening its casino ecosystem while looking ahead to AI-driven advancements that support sustainable growth and responsible engagement.

Are you happy to be returning to Barcelona for a second year in ICE’s new location?

Absolutely. Barcelona has proven to be an excellent host for ICE – international, dynamic, and very well aligned with the direction in which the industry is moving. Returning for a second year allows us to build on the momentum from last year, continue conversations with partners, and present concrete innovations that reflect how our portfolio is evolving.

What will you be showcasing this year?

At ICE Barcelona 2026, we’re focusing on expanding the casino ecosystem through authentic gameplay formats and scalable online content.

EGT Lounge is a hybrid gaming product from EGT Digital that lets players spin EGT slot machines remotely through live streaming and real-time interaction, connecting them via a browser-based stream directly to EGT slot terminals and bringing the land-based experience into a smooth, responsive online format across desktop and mobile devices. For operators, it introduces a complementary revenue stream with plug-and-play integration, a custom-branded lobby experience, and full compatibility with the X-Nave platform.

Alongside this, we’re offering a first hands-on preview of Ola Diego Jumboways, an upcoming, character-led slot built on our Jumboways paymode. The game combines rhythmic visual design with scalable gameplay and multiple engagement options, giving partners an early look ahead of its official market launch.

What are the most popular titles on the Aggregator platform at the moment?

What performs best really depends on the market – player preferences, regulatory frameworks, and local trends can vary significantly from one region to another. That’s exactly where our strength lies. Our Aggregator has been recognised as one of the fastest-growing solutions in the industry, including at SiGMA Central Europe 2025, and gives operators the flexibility to select the most relevant content for each specific market.

We work with 200+ content providers and are able to onboard and roll out the most interesting new titles quickly, ensuring operators always have access to fresh, competitive content. With a portfolio of over 13,000 games, operators can rely on a carefully curated mix tailored to local demand, while our 150+ in-house developed titles remain a core pillar of the offering – trusted, well-loved, and consistently strong performers across multiple markets.

“What performs best really depends on the market – player preferences, regulatory frameworks, and local trends can vary significantly from one region to another.”

Tsvetomira Drumeva, head of sales at EGT Digital.

How is the X-Nave Platform boosting player engagement and business growth?

X-Nave boosts engagement and business growth through its unified Player Engagement System, which links bonuses, gamification, tournaments, segmentation, and coordinated campaigns into a single, performance-driven ecosystem. This allows operators to increase deposits, drive turnover, and improve retention through targeted engagement that delivers measurable commercial results.

The platform’s performance and reliability have been recognised by the industry, with X-Nave being awarded Online Platform of the Year at the Golden Spade’s Awards, highlighting its role as a robust and future-ready solution for sustainable business growth.

Do you expect to explore more AI-driven advancements?

Definitely. AI already plays an important role in how we analyse data, personalise engagement, and optimise platform performance. Looking ahead, we see strong potential in expanding AI-driven insights across player protection, responsible gaming, operational efficiency, and long-term value forecasting – always with a focus on practical impact for both operators and players.