Tipico partners with Columbus Crew in Ohio
The sportsbook operator has been named the official and exclusive sports betting partner of the soccer team.
US.- Columbus Crew, the soccer team based in Columbus, Ohio, has announced a long-term partnership agreement with sportsbook operator Tipico. The deal names Tipico as the official and exclusive sports betting partner of the Columbus Crew.
The deal grants Tipico access to “marquee Crew assets” and various brand integrations. The partnership also includes digital content and programming for fans and bettors.
Pending appropriate licensing and regulatory approvals, Tipico plans to launch its mobile sports betting app when legalised sports betting goes live in Ohio. In December, Governor Mike DeWine signed legislation to allow sports betting in the state.
David Jenkins, chief operating officer of Haslam Sports Group, owner of the Crew said: “We are thrilled to announce our partnership with a highly respected global brand and passionate soccer enthusiast in Tipico.
“As they make their foray into Ohio, our long-term agreement with Tipico represents an exciting development for Crew supporters and sports fans in Central Ohio and throughout the state.
“Providing a world-class experience for supporters is at the core of what we do and so we look forward to increasing fan engagement opportunities in Columbus and throughout Ohio through this partnership.”
Adrian Vella, CEO of Tipico US added: “We are incredibly excited to team up with Columbus Crew, a premium brand with championship DNA, to introduce our Tipico sports betting experience to players in the Buckeye state.
“The midwest will play an important role as we continue our multi-state expansion in 2022, and we could not have asked for a better partner to help us introduce the Tipico brand and our proprietary technology to sports bettors in Ohio and beyond.”
Ohio legalises sports betting
After three years of debate, Ohio approved sports betting in December. Governor Mike DeWine signed legislation to allow sports betting in the state following approval of House Bill 29 by the House and Senate earlier this month.
According to the bill, the state will start issuing licences on April 1 with a target to be ready for launch on January 1, 2023.
See also: Tipico signs sponsorship deal with Colorado Rapids
