The University of Denver partners with SuperBook Sports
The deal will include responsible gaming education for students
US.- The University of Denver has announced a multi-year partnership deal with SuperBook Sports, a Las Vegas-based sportsbook. It becomes the second university in the state with a Colorado sports betting agreement.
The deal will include branding, media hospitality and social media assets with a focus on responsible gaming education for students.
Vice chancellor for athletics, recreation and Ritchie Center Operations Karlton Creech commented: “The University of Denver is excited about the opportunity to form a corporate partnership with SuperBook Sports.
“As sports betting continues to become more and more of a passion for our fanbase, we felt that it was important to partner with a local company that we trusted to put an emphasis on responsible gaming.”
The University of Denver agreement represents the second such deal in the state of Colorado. In September 2020, PointsBet entered into a five-year partnership with the University of Colorado.
See also: Colorado reports $181.3m sports betting handle for July
