The Stars Group launches online sports betting in NJ

The company launched its BetStars online sports betting brand in the Garden State.

US.- The Stars Group has announced the launch of its BetStars online sports betting brand in the regulated New Jersey online gaming market through its partnership with Resorts Casino Hotel.

The brand is initially available through mobile, and it provides local customers with an innovative and robust mobile-led sportsbook alongside The Stars Group’s existing online poker and casino offerings available through PokerStarsNJ and PokerStarsCasinoNJ.

Matt Primeaux, SVP Strategy & Operations, USA at The Stars Group, said: “We are excited to introduce BetStars to New Jersey sports fans. As one of the largest online gaming companies in the world with millions of customers worldwide, we have successfully launched BetStars in regulated markets across Europe and look forward to expanding and enhancing our New Jersey BetStars offering, including through leveraging the Sky Betting & Gaming acquisition following approval from the UK Competition and Markets Authority, to provide a premier product and experience to our customers in this new and developing market.”