The Playa for Slotegrator: why personalised player experiences are the future of growth

Slotegrator presents an interview with Viktoriia Grygorenko, CEO of The Playa, discussing how AI-driven personalisation and data-driven experiences can increase igaming revenue by over 25 per cent.

Press release.- As player expectations rise, generic casino lobbies are no longer enough — AI-driven personalisation is becoming essential to engage, retain, and grow audiences.

In this evolving landscape, The Playa is positioning itself at the forefront of igaming personalisation. Slotegrator spoke with Viktoriia Grygorenko, CEO, about the company’s journey, emerging industry trends, and how data-driven experiences can boost revenue by up to 25 per cent, and often beyond.

Founded at the intersection of artificial intelligence and igaming, The Playa started as a small experimental project and quickly grew into a full-scale platform. Today, the company delivers solutions across the entire player lifecycle — from lobby personalisation and acquisition intelligence to VIP insights and retention optimisation — serving operators with a monthly GGR of over $10m.

According to Viktoriia, the industry has long underutilised one of its most valuable assets: player data. “igaming generates enormous amounts of behavioural data — from game preferences to betting patterns — but most operators still rely on basic segmentation,” she explains. “That’s a missed opportunity.”

The gap is even more obvious compared to global entertainment platforms competing for audience attention. As Viktoriia points out, top companies invest billions in learning what their users want and delivering it instantly, while many online casinos offer identical experiences to all players. However, the industry is beginning to catch up.

Internal research by The Playa shows that 77 per cent of igaming companies’ leaders believe AI will be a key competitive advantage within the next two to three years. At the same time, major operators are rapidly expanding their data science capabilities — a clear signal of where the market is heading.

Beyond technology, player behaviour itself is evolving. A new generation of users is entering the market, bringing different expectations around user experience. Behavioural data can reveal differences in preferences and risk patterns — opening the door to more effective personalisation strategies.

Looking ahead to 2026, Viktoriia highlights three major trends shaping the industry: a stronger focus on retention, the rise of true one-to-one personalisation, and a redefinition of loyalty. Retention, in particular, is becoming critical as rising acquisition costs and tighter regulations put pressure on margins.

Read the full interview (https://slotegrator.pro/interview/the-playa-ai-personalization/) to discover how The Playa is transforming player experiences with AI-driven personalisation and why growth in igaming depends on understanding players at every step of their journey.

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