Tech Games and Betradar sign new deal
The companies signed a timely partnership that will see the fast-moving distributor integrate full product suite from sports content specialist.
UK.- QTech Games, Asia’s fastest-growing games distributor, has just announced a new deal to integrate Betradar’s product portfolio, featuring virtual sports, eSports and a full data suite. Betradar has recently diversified its product range from data and integrity services into more customer-facing product sets, and QTech Games’ formidable Asian reach has been chosen as the perfect platform with which to launch the content specialist’s expanding offering onto a wider stage.
Integrating content from one of the most innovative and revered suppliers on the market adds more muscle to QTech Games’ growing platform, which delivers the widest range of online games to the world’s largest continent. In turn, Betradar will also offer QTech’s games on their own platform. Through the deal, virtual sports will be the first suite made available to QTech Games’ operator partners across all countries. However, these games will soon be followed by the highly popular eSports suite of products and services, unlocking the power and surging interest in eSports all over Asia.
QTech Games’ CEO Jonas Alm said the partnership brought a diverse, new face to its existing portfolio as it continues to expand in Asian markets, featuring the finest mobile acquisitions. And he added: “It’s rewarding to team up with Betradar, whose brand shares our own values around innovation and integrity. Virtual gaming, eSports and Augmented Reality represent the next frontier for igaming – and QTech is again leading the way forward in Asia with this breakthrough deal.”
Michael Maerz, MD Asia at Betradar, added: “Betradar are thrilled to be bringing both our virtual and eSports credentials to the Asian region. The rise of these products is striking. The appetite for eSports in particular shows no sign of abating, as a broad range of digital media companies look to secure fast, accurate data that will allow them to offer in-depth coverage on a daily basis. QTech Games’ extensive platform was naturally the perfect vehicle with which to capitalise on this trend across the continent, above all on mobile.”
Earlier this year, QTech Games launched QT Play, the first recommendation mobile app tailor-made for the gaming industry, allowing players to choose any game from any provider. QT Play’s automated-curation solution ensures that players always find their favourite games, without ever missing out on an appropriate new release. It’s just the latest performance tool from QTech Games, whose aim is to ensure its partners continue to supersede and surpass their rivals.
