Tatiana Koupepidou, Sevenex Solutions: “Our mission is to build dedicated roadmaps for different regions”

Tatiana Koupepidou, director at Sevenex Solutions, spoke about LatAm player trends.

Exclusive interview.- Tatiana Koupepidou, director at Sevenex Solutions, spoke with Focus Gaming News about player trends in Latin America. She shared insights about the studios that are performing best with players and how player habits differ across the continent.

Koupepidou also spoke about what stands out about Brazilian player behaviour, the role aggregation plays in helping operators respond to player trends, and what the “perfect” LatAm slot looks like today.

From Sevenex Solutions’ perspective, which studios are performing best with players across Latin America right now, and why?

What we’re seeing in Latin America is a mix of established global studios and a growing group of smaller suppliers that genuinely understand local taste. Studios like PG Soft, TaDa Gaming and Pragmatic Play continue to perform strongly because their content is mobile-first, instantly recognisable and easy for players to engage with in short sessions. That matters in LatAm, where mobile dominates and attention spans are different from more mature European markets.

At the same time, some of the most interesting performance is coming from smaller studios that focus heavily on local themes. These providers don’t try to reinvent mechanics, but they adapt familiar formats with cultural references, visuals and pacing that feel closer to home. When players recognise themselves in a game, whether that’s through football references, local aesthetics or familiar narratives, engagement tends to be higher and more consistent.

From an aggregation perspective, the key isn’t backing one type of studio over another. It’s making sure operators can combine proven performers with carefully selected local content, rather than relying on large, generic libraries that don’t reflect how LatAm players actually behave.

How do player habits differ across the continent, and why has personalisation become so important for operators?

Latin America is often spoken about as a single region, but player behaviour varies significantly from market to market. Session length, preferred volatility, content themes and even navigation habits differ depending on cultural background and market maturity. That’s why personalisation is put front and centre at Sevenex Solutions.

Operators are realising that a single global content strategy doesn’t work in LatAm. Players expect platforms to feel genuinely relevant and familiar. Our mission at Sevenex Solutions is to build dedicated roadmaps for different regions. Providing access to content is just one part of what we offer, where operators see the most value is through our structured portfolios based on performance data and local behaviour.

Personalisation also plays into retention. Players are far more likely to return to a platform that feels curated for them, rather than one that overwhelms them with hundreds of unfamiliar titles. For operators, that means higher lifetime value and less reliance on constant acquisition costs.

“Operators are realising that a single global content strategy doesn’t work in LatAm.”

Tatiana Koupepidou, director at Sevenex Solutions.

Brazil is often discussed separately from the rest of the region. What stands out about Brazilian player behaviour?

Brazilian players have very clear preferences, and they don’t always align with trends coming out of Europe. Slot players in Brazil still favour traditional paylines, clear mechanics and free spins features, rather than more complex cluster-pay or experimental formats that are gaining traction in some European markets.

There’s also a strong cultural element. Football is an obvious influence, but it goes beyond that. Themes linked to national identity, celebrations like Carnival, and familiar symbols tend to resonate more than abstract content. These games don’t need to be complicated with over-the-top themes, they need to feel approachable and recognisable.

Another key point is mobile behaviour. Brazilian players are overwhelmingly mobile-first, which influences everything from UI design to game speed. Titles that work well in a land-based context but translate cleanly to mobile tend to perform best, especially when combined with straightforward onboarding and payment flows.

In that context, what does the “perfect” LatAm slot look like today?

What we’re seeing at Sevenex Solutions is that the strongest-performing games in Latin America tend to borrow from land-based familiarity while being optimised for mobile. Clear game loops, intuitive features and immediate feedback matter far more than complexity. Players want to understand what’s happening on the screen quickly, especially when sessions are short and played on a phone.

That doesn’t mean innovation isn’t welcome, but it has to be introduced carefully. Games that layer too many mechanics or rely on unfamiliar formats often struggle to resonate with players. What works better is taking proven structures and enhancing them with local flavour, better pacing and cleaner presentation. From an aggregation standpoint, this reinforces the importance of modular content strategies. Operators need the freedom to adjust portfolios without rebuilding their entire platform, which is why flexibility in content selection and deployment is critical in LatAm markets.

“What we’re seeing at Sevenex Solutions is that the strongest-performing games in Latin America tend to borrow from land-based familiarity while being optimised for mobile”.

Tatiana Koupepidou, director at Sevenex Solutions.

Beyond slots, how important are alternative verticals becoming in Latin America?

Live casino continues to be one of the strongest-performing verticals across Latin America, particularly in markets where players value real-time interaction and a more social gaming experience. Its growth has been closely tied to localisation, especially the rise of local-language tables and regional dealers, which significantly lowers the barrier to entry for many players. Having dealers who speak the player’s language and understand local culture creates a sense of familiarity and trust that standardised global tables often struggle to replicate. This has proven especially effective in markets like Brazil, where Portuguese-speaking dealers and tailored table formats consistently outperform generic alternatives.

Finally, what role does aggregation play in helping operators respond to these player trends?

Aggregation sits at the centre of all this. Operators are under pressure to move faster, control costs and still deliver relevant experiences. A strong aggregation layer allows them to do exactly that by simplifying integration, enabling smarter portfolio choices and adapting content strategies market by market.

For Sevenex Solutions, the goal is to help operators read player behaviour more accurately and respond with confidence. That means offering flexibility, regional insight and the ability to evolve portfolios without unnecessary friction. In LatAm, where markets are developing quickly and expectations are rising just as fast, that adaptability is what ultimately separates sustainable platforms from those that struggle to keep up.