Puurl partners with WeAreCasino

The companies revealed that they have partnered to launch the Win Anything game.

UK.- Puurl has announced that WeAreCasino will be the first online gaming platform provider having integrated the innovative betting on products invented by Puurl. Operators who use the platform from WeAreCasino will now be able to earn additional gambling-revenues when their players are shopping online.

With Puurl, operators will generate revenues even when their players are not on their site: operators will tap into players’ eShopping budget, link gambling to players’ eShopping habits, differentiate from competitors and convert eShoppers into new eGamblers.

Players can now play to win any product that is available for sale online, from any existing online Store. Puurl’s Win Anything game gives players a near-infinite choice of products to win and a chance to win now instead of having to save to buy later.  Furthermore, players can set their own odds by increasing or decreasing his bet amounts. So with Puurl, everyone can now win any product they dream of by betting amounts as little as the price of a morning coffee or of a lunch sandwich.

“It is exciting having boarded We Are Casino. Operators of We Are Casino will now be able to offer their players the ability to bet to win on any product for sale on the internet thus bringing a real novelty to the gaming industry to its players and tapping into new revenue stream,” says Henrik Piski, business development manager of Puurl.

Francesca Badon, Key Account Manager at WeAreCasino, said: “I am looking forward to get the content in our network and attract new players. This is something new also for me and I am excited about launching the product on first client ‘sites. This is the first time that iGaming Industry meets E-Commerce.”