MGM Springfield announces marketing plan
The Massachusetts casino has presented its regional tourism plan through which it will promote its business and other attractions in the area.
US.- With just over a month left until the grand opening of the MGM Springfield casino, the company has announced its regional tourism plan. The document introduces the strategy that the casino giant will use to promote its newest venue and other attraction in the area once it opens next August 24th.
Last Thursday, the Massachusetts Gaming Commission passed MGM Springfield’s regional tourism marketing plan, which is required to be introduced by the state law that allowed the casino industry to develop in the state. MGM’s plan explains how it will promote the area “to drive visitation and incremental revenue to the property, city and region through a multitude of channels including advertising, database, cross-marketing and partnerships, entertainment and employee marketing.”
In addition, the company has already agreed to provide a free downtown shuttle that will link the casino with other tourist attractions and hotels. Furthermore, MGM has committed to book six events annually at the CityStage and Symphony Hall, to which it will buy blocks of tickets for employees and customers. It has also partnered with several venues such as theatres, local attractions and even the Naismith Memorial Basketball Hall of Fame, with which it has signed a multi-year agreement.
The casino management has pledged to support and engage small businesses and groups in Springfield and will collaborate through its marketing platform, pre- and post-event parties and other promotions.
