The Kenyan company SportPesa has decided to cancel all of its sponsorship deals after a dispute with the government over new taxes.
The president of the football association from Kenya urged the government to soften its stance on betting firms.
The government in Kenya has suspended 13 betting licence renewals as it warned in the past after they failed to comply with local requirements.
Gamblers may not be discouraged from playing after all as Kenya approved a new betting tax in the 2019-20 financial budget.
The outdoor gambling advertising ban in Kenya has been ruled unconstitutional by a high court in Nairobi last Tuesday.
The Betting Control and Licensing Board in Kenya banned gambling ads on all social media platforms and other forms of advertising.