Charcy Liu, TaDa Gaming: “We want people to experience our games rather than simply read about them, especially our fish-shooting titles”

TaDa Gaming’s Marketing Director explains how meetings in Rome will feed new partnerships and a 2027 roadmap across regulated European markets.

Key takeaways:

• TaDa Gaming will close its 2026 global exhibition circuit at SiGMA World in Rome, November 3-5, at Stand H6-6036, according to director of marketing Charcy Liu.
• Liu says 2026 brought progress on partnerships and integrations in Romania, Belgium and Portugal, and a stronger footing in Greece and the Netherlands.
• In Italy, TaDa Gaming has 86 titles certified under the country’s new 2026 regulations and operator relationships that include Eurobet and Betsson, Liu says.
• TaDa Gaming’s SiGMA line-up includes Gold Mine Express, 40 Sparkling Crown, 3 Lightning Blitz (TriLuck format) and Gallina Fortunata, created specifically for the Italian market, plus its fish-shooting titles.
• Liu says TaDa Gaming judges an exhibition by the quality of conversations rather than the number of meetings, aiming for new partnerships, integrations and distribution in Europe, and a 2027 roadmap.

Exclusive interview.- As TaDa Gaming prepares to round off its 2026 global exhibition circuit at SiGMA World in Rome, Charcy Liu, director of marketing, TaDa Gaming, reflects on the value of meeting the market face-to-face, TaDa Gaming’s evolving European strategy and the opportunities ahead for the award-winning content provider.

Why is SiGMA World an important event for TaDa Gaming, and what makes it the right place to finish your 2026 exhibition programme?

SiGMA World brings together an international audience at a point when our overall European strategy is gaining real momentum. We have spent 2026 building relationships, expanding our portfolio and developing opportunities across multiple regulated markets.

This year has seen more partnerships and integrations progressing in Romania, Belgium and Portugal while we have further established ourselves in Greece and the Netherlands. And Italy is always an important part of the picture. With 86 titles certified under the country’s new 2026 regulations alongside established operator relationships including Eurobet and Betsson, we have a commercially solid proposition to bring to the market.

So, finishing the year in Rome gives us the opportunity to demonstrate what we have achieved, listen to what our partners need next and turn that understanding into a practical roadmap for 2027.

TaDa Gaming has maintained a strong presence at international exhibitions throughout the year. Why does face-to-face engagement remain such an important part of your global strategy?

Exhibitions are a great way to create the best conditions for better business conversations.

Digital communication is essential, but actually sitting down with an operator, understanding their priorities and discussing their market challenges in person gives us a different level of insight.

Our strategy combines global game intelligence with local market intelligence, so face-to-face meetings help us bring those two perspectives together. The more we understand about an operator’s audience, commercial objectives and regulatory environment, the better placed we are to identify where TaDa Gaming can add value.

There is also a practical side to this. We want people to experience our games rather than simply read about them, especially our fish-shooting titles. At SiGMA, Stand H6-6036, visitors can see the mechanics, explore the features and understand the entertainment proposition for themselves while learning about our approach to working with them as a partner for growth.

“Exhibitions are a great way to create the best conditions for better business conversations.”

Charcy Liu, director of marketing, TaDa Gaming.

Your SiGMA line-up includes Gold Mine Express, 40 Sparkling Crown, 3 Lightning Blitz and Gallina Fortunata. What do you want visitors to take away from seeing the products in person?

We want visitors to see the breadth of our thinking and the commercial value behind our portfolio.

Gold Mine Express is a good example of how a recognisable theme can still convert through distinctive gameplay. Its locomotive and mine-cart narrative, combined with train-led features, creates a clear identity while demonstrating how familiar concepts can be given a fresh dimension.

Its performance across European markets has made it an important title for us and it also illustrates why we continue to invest in developing mechanics that give players a reason to explore a game beyond its initial appeal.

At the same time, we recognise that operators need variety so 40 Sparkling Crown offers a more traditional slot experience. 3 Lightning Blitz showcases the TriLuck format, while Gallina Fortunata reflects our commitment to creating content specifically for the Italian market.

Crucially, alongside variety and differentiation supported by product quality and regulatory suitability, we need to demonstrate commercial value. So, we want operators to leave the stand with a clear understanding of what each title offers, where it might fit and how our wider portfolio can support their content strategy.

Beyond showcasing your games, what does TaDa Gaming want to achieve at SiGMA World, and how will you measure success?

New business is a key objective. We want to build relationships that develop into new partnerships, integrations and distribution opportunities, particularly across European markets where we see room for further growth.

We don’t measure a successful exhibition by the number of meetings held but by the quality of the conversations. We want to identify partners whose objectives align with our capabilities, understand what they need from a content supplier and establish clear next steps after the event.

SiGMA is also an opportunity to strengthen existing relationships. Our partners’ markets and priorities continue to evolve and meeting face to face allows us to discuss upcoming releases and the gamification tools we are developing. These conversations can help identify opportunities that may not emerge through routine business communication.

Looking back, what has 2026 meant for TaDa Gaming, and what lessons will you take into the new year?

2026 has been a year of growth, but also of learning. One of the most valuable lessons is that sustained growth comes from combining consistency with adaptability and agility.

Expanding across regulated European markets requires understanding very different commercial and legal environments as well as local player preferences and expectations. We have focused on developing relationships with the right partners and learning how to communicate our proposition in ways that are relevant to each market.

The year has also reinforced the importance of collaboration. Our progress depends on the work of colleagues across product development, compliance, commercial, account management, and marketing, as well as the trust of our partners. Exhibitions bring these relationships into focus. They bring different offices and teams together and give us the opportunity to hear client feedback directly to understand how our work translates into real business needs.

We are proud of what we have achieved in 2026, but we still have many ambitions. SiGMA gives us the chance to celebrate progress, test our thinking and build the relationships that will shape the next stage of our development, so we welcome all delegates to meet us at Stand H6-6036 and enjoy finding out more about TaDa Gaming.

“Expanding across regulated European markets requires understanding very different commercial and legal environments as well as local player preferences and expectations”.

Charcy Liu, director of marketing, TaDa Gaming.

For further information, please visit TaDa Gaming or email [email protected]

To arrange a meeting at Stand H6-6036, SiGMA World, Rome, this November 3-5, please email [email protected]