PwC assesses sports betting in the US
The sports betting segment in the US would thrive around mobile, accountancy firm PwC said in its Sports Outlook report for 2019.
US.- Accountancy Firm PwC published a thorough assessment on the sports betting segment in the US. Its Sports Outlook report for 2019 takes a deep look into sports betting and the importance of the mobile segment.
“No matter how or where you engage in sports, the only common platform is mobile,” PwC considers. “For companies in the entertainment business, the equation to enhance the experience must include a digital variable.”
“Branded apps and mobile sites are now baseline for companies who want to engage with consumers,” they said. “Each outlet strives for any degree of differentiation.”
“For sports gamblers, it would be a disservice not to monitor social media before placing a bet,” it noted. “Mass online communities providing intricate levels of insight are indicators of how leveraging social media can increase your odds.
“Social media has also revolutionised the fan relationship with athletes, leagues and brands. (…) social media is positioned strategically to act as a significant player between gamblers and the sports business.”
“The ease of proposition bets and free-to-play opportunities draw in historically gambling consumers who are likely to turn into sports consumers,” PwC said.
“Offers for predictive gaming during live telecasts draw in audiences right from their living room and help maintain viewership. Despite the quality of the game itself, a personal interest to stay tuned for the outcome — independent of the competitiveness of the game — allows broadcasters and advertisers alike a longer and deeper opportunity to maintain attention and interest from viewers.”
“Legalized betting is a concept that sports leagues and regulators took years to embrace, fearing corruption could taint the entire business. Now, it is finally becoming clear – betting could be the ticket to undeniable monetization,” they add. “The potential to permanently embed legal sports betting into the sports ecosystem proves to be an unstoppable catalyst, forever changing the game.”
