Sportradar and Apostemos revolutionise player retention in LatAm with VAIX Artificial Intelligence

Apostemos case study demonstrates how Sportradar’s VAIX platform tripled sales and doubled VIP activation, redefining player engagement in the region.

Press release.- Sportradar has announced a significant milestone in player retention in Latin America through its advanced AI-powered CRM platform, VAIX. In a case study with Apostemos, a prominent hybrid gaming operator across Central America, South America, and the Caribbean, VAIX demonstrated extraordinary results, transforming how gaming companies engage and retain their customers.

Apostemos faced the common challenge of identifying and retaining players at risk of churning. The solution came with the integration of Sportradar’s VAIX CRM and Retention Marketing Services. The VAIX platform, with its sophisticated AI models, was able to accurately predict player behaviour and automate personalised retention campaigns at scale.

Results that speak for themselves:

• VIPs in Focus: The share of active VIP players surged from 25 per cent to 52 per cent, with sales in this segment tripling.
• Massive Engagement: 85 per cent of targeted regular players re-engaged after the second personalised email campaign and a follow-up phone call, with sales in this segment nearly quadrupling.
• Churn Prevention: VAIX precisely detects players likely to churn, enabling proactive actions such as bonus offers and loyalty calls.

Clark Duque, strategy and revenue manager at Apostemos, emphasised the solution’s effectiveness: “The model is precisely detecting players likely to churn, allowing us to act promptly by offering bonuses and loyalty calls to keep them engaged. It’s effective for both VIP and regular players.”

He added that the initial implementation on one site at the end of 2023 has already expanded to five sites, with plans to integrate a new reactivation model that is already delivering exceptional results.

This success story with Apostemos underscores the transformative power of Sportradar’s VAIX technology, offering gaming operators a robust tool to optimise their retention strategies, drive engagement, and ultimately increase revenue in a competitive market like Latin America.