Sportlight to grow US sports content
The company revealed plans to add content to its portfolio for the four major US sports.
US.- Sportlight Sports Group has announced plans to grow its content portfolio focusing on the four major US sports.
As sports betting is slowly being legalised across the US, the company aims to expand its US coverage providing key pre-game and in-game stats and picks on the big four US Sports: MLB, NBA, NFL, and NHL.
The company plans to offer a “deeper level of expert analysis and information” to fuel engagement with betting products.
Sportlight’s B2B Head of Content Sales Rob Black said: “It’s been nearly two years since the US Supreme Court struck down the federal ban on legal sports betting and nearly 75% of US states have either legalized sports wagering or introduced legislation to do so.
“With operators opening up across the country there will be a lot of new sports bettors. We are perfectly placed to partner with these operators to educate and reach a new audience on sports betting. Our content is specifically designed to help reach and retain customers while giving them the best information to place an informed bet responsibly.”
