South Dakota’s Royal River Casino set to expand
The Flandreau Santee Sioux Tribe will revamp the venue in order to draw a larger and more diverse clientele.
US.- As the gambling industry evolves and most likely turns to newer horizons, companies from all around the world seek to find where the hot spot will be in the future and are redeveloping their businesses to achieve their goals. That’s exactly what the Flandreau Santee Sioux Tribe is planning to do with the Royal River Casino, which will undergo a series of renovations to the interior and exterior of the venue in order to draw a larger and – hopefully for the tribe – newer crowd.
The gaming venue, located in Flandreau, South Dakota, is set to be reformed to offer more up-to-date gambling options. “Over past few years, Indian gaming has been relatively flat so its challenging, we have to market better, have to have better customer service, better slots, hotel and have to stay new, fresh and exciting,” said Royal River General Manager James McDermott.
“Millennials grew up playing video games, so new slots have more bonus features, bigger screens, more flashy. Manufacturers are toying with skill-based games where it plays more like a video game than a traditional slot machine, games are evolving as millennials are getting to gambling age,” McDermott added, as quoted by KDLT News.
The tribe – as well as the industry as a whole – is studying whether new generations will gamble as much as the previous ones or even if they will be interested at all.
