SOFTSWISS unveils redesigned mobile layout to boost sportsbook conversion
The update reduces navigation friction and enables instant CMS management to maximise mobile turnover without extra dev effort.
Key takeaways:
- SOFTSWISS Sportsbook launched a redesigned mobile layout to improve navigation, event discovery, and bet-building efficiency.
- Mobile devices account for 94% of GGR and 89% of turnover across SOFTSWISS Sportsbook operators.
- Key interface updates include horizontal carousels, unified filters, and a “Show top markets” feature.
- Operators can manage, configure, or revert the layout via CMS without additional developer resources or downtime.
- SOFTSWISS will showcase the updated mobile sportsbook UI at SBC Summit Lisbon (stand C422).
Press release.- SOFTSWISS Sportsbook has released a redesigned mobile interface aimed at accelerating user navigation and bet construction across sports betting markets. With mobile channels generating nearly all operator revenue, the upgrade focuses on eliminating navigation friction while empowering brands to customise layouts via CMS without development overhead. The solution will be officially demonstrated during the upcoming SBC Summit Lisbon at stand C422 from September 29 to October 1.
The mobile betting challenge for operators
Mobile betting is expected to account for 58.3% of the global online sports betting market in 2026, according to Coherent Market Insights. Across SOFTSWISS Sportsbook operators, mobile devices generate 94% of GGR and 89% of turnover, highlighting the commercial importance of the mobile channel.
Three ways the update supports mobile conversion
SOFTSWISS Sportsbook’s redesigned mobile layout addresses these friction points:
- Streamlined Content Discovery – Dynamic horizontal carousels for Live, Prematch, and Top Leagues reduce vertical scrolling and help players find betting content with fewer interactions.
- Unified Filtering – Filters applied to leagues or events update all relevant sections at once, reducing repetitive manual adjustments across the page.
- Faster Bet Building – The “Show top markets” feature surfaces popular betting markets in one place, helping players find relevant selections faster and build accumulator bets with fewer interactions.
Operators can manage the layout through the CMS without additional development resources. They can activate the new layout, configure sections and carousel content, and revert to the previous version at any time without integration downtime.
Alexander Kamenetskyi, head of operations at SOFTSWISS Sportsbook, commented: “Mobile is where operators convert traffic into GGR, so reducing friction across the betting journey is an important commercial focus. This update makes it easier for players to discover content, filter events, and review markets, while giving operators greater control over the mobile experience without additional development effort.”
Visit SOFTSWISS Sportsbook and Prediction Markets booth
The updated mobile layout will be showcased at SBC Lisbon from September 29 to October 1. Meet the SOFTSWISS Sportsbook team at stand C422 to see the mobile layout in action and discuss activation through the CMS.
Prediction Markets will be represented by Anton Lishchuk, Prediction Markets commercial strategist at SOFTSWISS Sportsbook, at the panel discussion “Prediction Markets: The Future’s Not Near, It’s Here ” on September 30. Anton will also deliver a keynote, “Operators May Lose Prediction Markets Before They Enter Them,” at the Prediction Markets Forum on October 1, showcasing the Prediction Markets product to operators.
Frequently asked questions (FAQ)
- What features are included in the new SOFTSWISS Sportsbook mobile layout? The update introduces dynamic horizontal carousels for events, unified section filtering, and a “Show top markets” display to streamline bet building.
- How does mobile traffic impact SOFTSWISS Sportsbook operators? Mobile devices drive 94% of total GGR and 89% of turnover for operators utilising the SOFTSWISS Sportsbook platform.
- Do operators need custom code to update the mobile UI? No, operators can activate, configure, or revert the new mobile layout directly through the CMS with zero integration downtime.
- Where will SOFTSWISS demonstrate the new mobile interface? The update will be showcased live at stand C422 during SBC Summit Lisbon, taking place from September 29 to October 1.
