SOFTSWISS shared key achievements and statistics about Sportsbook’s performance in 2021.
Press release.- The SOFTSWISS Sportsbook is pleased to share insights and results of the past year. The online sports betting platform was launched by SOFTSWISS at the end of 2020 and has gained traction in its first year of operating performance.
According to the Sportsbook statistics, men are the top users of the platform. Men account for 97 per cent of the sum of all bets, while women only account for 3 per cent. The situation is similar with the number of bets made, or Bet Count. In 2021 men made 94 per cent of of all bets recorded in the SOFTSWISS Sportsbook, while women only made around 6 per cent.
“Our product confirms the prevailing theiry that the sports audience is predominantly male. This pattern is easy to interpret and culturally related to spending time together watching sporting events, which is less characteristic of the female segment of gamblers. Men are more often interested in sports and consequently more likely to become betting site visitors,” commented Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook.
The analysis of the players age revealed that the users aged 41 to 50 years old provide the biggest contribution. More than 55 per cent of Total Bet Sum is generated by this player group. Surprisingly, however, middle-aged players (31-40 years old) are the ones who make the most bets: they account for 37 per cent of the Total Count of bets.
In 2021, people were more likely to use mobile phones to place bets – these made up 65.5 per cent of all bets. However, when it comes to the Bet Sum, the picture changes dramatically. Players spent the most money from desktop devices (62.6 per cent of Total Bets Sum). Tablets prove to be the least popular betting devices.
“Desktop devices tend to be an important tool for professional and VIP players, who use multiple monitors at once to simultaneously study statistics and analyse data in parallel with the game. It is the most advanced way to track changes in real time,” said Kamenetskyi.
The most popular sports by Bet Sum in 2021:
- Soccer 38.14 per cent
- Basketball 22.62 per cent
- Tennis 16.11 per cent
- Ice Hockey 9.01 per cent
- American Football 8.95 per cent
- Volleyball 5.17 per cent
The top tournaments are as follows:
- NBA 28.32 per cent
- NFL 18.13 per cent
- Premier League 16.78 per cent
- Serie A 13.35 per cent
- La Liga 12.28 per cent
- NHL 11.13 per cent
“Football is the king of betting, as our statistics once again prove. Basketball and tennis, as usual, share second place depending on how well represented they are in client projects given the region of operation. The popularity of each particular sport affects the leading tournaments accordingly,” added Kamenetskyi.
The most popular cryptocurrencies in sports betting turned out to be:
- Bitcoin 54.73 per cent
- Litecoin 44.22 per cent
- Ethereum 1.05 per cent
An important achievement for the Sportsbook team has been the partnership with one of the leading providers of live odds for eSports, Oddin.gg. The new partnership has enabled Sportsbook to expand its offering with live streaming, multiple live markets and a wide range of eSport tournaments such as Counter-Strike, League of Legends, and Dota 2.
In addition, the SOFTSWISS Sportsbook, together with N1 Partners Group, launched its first project on the Nigerian market under a local licence, which SOFTSWISS was granted in February 2021. N1Bet.ng was the first betting project launched by the Sportsbook Team on the African continent.
In terms of functional enhancements, the Sportsbook has significantly expanded the list of bonus offers available. In 2021, the team launched two new types of bonuses at once: Hunting and Freebets. The latest includes No Risk, AllWin and OnlyWin.
“All of the enhancements as part the Sportsbook’s development in 2021 were aimed at exploring new markets, expanding the gambling offering and attracting players. The partnership with new odds provider Oddin.gg will help attract a younger audience who are keen on eSports. The launch of new bonuses, in turn, was a great tool to build and strengthen the loyalty of existing players. Our clients have already been able to appreciate new Sportsbook features and put them into action. Despite last year’s achievements, our team has even more ambitious plans ahead,” concluded Kamenetskyi.