SOFTSWISS hosts live panel on scaling across regulated markets

The panel will explore the most common and hardest challenges operators face when entering a new regulated market.

Press release.- SOFTSWISS will host a LinkedIn Live Panel titled Scaling Across Regulated Markets: What It Takes to Grow Into Multiple Jurisdictions on August 27, 2026, at 14:00 CET. The session brings together industry experts from the operator and provider sides to discuss the practical challenges of expanding across regulated jurisdictions. Registration is free on the LinkedIn Live page.

As more regulated markets open and mature, operators face complex decisions around market selection, licensing, localisation, and technical readiness. While each jurisdiction has its own regulatory framework, successful expansion depends on coordinating legal, operational, product, and commercial teams around a market entry strategy that balances these priorities.

The panel will explore four key topics:

• Market entry strategy – evaluating commercial potential, regulatory maturity, and technology partnerships
• Beyond licensing – compliance, certification, and operational readiness
• Localisation beyond translation – adapting payments, content, player experience, and responsible gambling requirements
• Launch readiness – coordinating cross-functional teams and reducing launch risks

Drawing on real-world experience, the panel will provide practical insights and actionable takeaways for every stage of the expansion journey.

The session brings together experts from across the industry, with SOFTSWISS represented by Nikita Keino, head of partnerships at SOFTSWISS Game Aggregator, and Khoren Ispiryan, team lead of sales, European Markets at SOFTSWISS Game Aggregator. The line-up also includes a yet-to-be-announced guest from the industry. 

The panel will be moderated by Ekaterina Semashko, head of account management at SOFTSWISS Game Aggregator.

Khoren Ispiryan, team lead of sales, European Markets at SOFTSWISS Game Aggregator, comments: “Operators often focus on obtaining a licence first. However, sustainable growth depends on the decisions made long before and long after that. Every jurisdiction has its own commercial rhythm, operational demands, content expectations, and player behaviour. This panel is a chance for operators to avoid common pitfalls by hearing directly from people who have worked through those specifics.”