Soft2Bet wins in Industry Innovation in North America at SBC Awards Americas
SBC Awards Americas 2026 recognised Soft2Bet’s ability to turn product development into practical growth tools for operators, from native mobile apps and platform migration to MEGA and back-office control.
Press release.- Soft2Bet was honoured at the SBC Awards Americas 2026, taking home the prestigious title of Industry Innovation of the Year in North America.
This award celebrates the strength of Soft2Bet’s igaming platform, back-office tools and MEGA, Soft2Bet’s gamification solution. The platform brings casino, sportsbook, CRM, CMS, KYC, payments, risk, promotions and player engagement into a single operating setup, giving operators greater control and reducing the need to manage multiple suppliers. Soft2Bet’s technology is shaped by local market needs, partner strategy and strict compliance standards, helping operators launch securely, adapt quickly and grow in highly competitive markets.
MEGA adds gamification engines to casino and sportsbook journeys through missions, challenges, rewards, segmentation and player progression. For operators, this supports stronger retention, higher LTV and clearer commercial performance. Each project is shaped around local player behaviour, partner strategy and strict compliance standards, helping operators enter markets securely and reduce operational complexity.
Andrew Cochrane, chief commercial officer at Soft2Bet, said: “Being recognised by SBC is a direct reflection of the work our team has put into building technology that supports operators in highly competitive markets. As we develop across North America, our goal is to show partners how Soft2Bet’s technology can support stronger engagement and growth while meeting rigorous compliance standards.”
Soft2Bet’s success at the SBC Awards Americas 2026 adds further recognition to 10 years of building igaming technology for operators. The company continues to expand its B2B turnkey offering for North American operators seeking platform migration, native mobile apps and support for new market launches.
MEGA is Soft2Bet’s proprietary, API-driven gamification solution that allows operators to seamlessly integrate missions, rewards, and player progression into their platforms. This targeted approach deepens user engagement, significantly lifts retention, and maximises LTV to ensure long-term commercial profitability.
